Step 13: Add in a Dark Color For ContrastĬreate a new layer and select the bottom third of your content area, excluding the logo portion, using the marquee tool. The top portion, where the text will go, is two thirds, and the bottom portion is one third. I divided this area by thirds once again. The final two thirds of the content area is going to be divided again. I set the opacity for the compass layer to 0. Next, I brought in the compass logo, and set the blend mode to “screen” so that it would be all white as well. Step 11: Bring In the Logo and Make it Stand Out I made the text white in order to make it stand out against the chosen brown background. Using Adobe Jenson, I typed in the words, SailMate, which is the name of our ficticious company. Step 10: Use Contrasting Colors For Visual Impact The RGB value for the light brown color in my example is R:139 G:113 B:80. With your rectangular selection made, hold down option/alt and hit the delete key to fill the selection with your foreground color. This will make it stand out against all of the blue. I chose the lighter brown as the background area for the logo. I created a new layer and drew a rectangle in the bottom-left corner where the logo will go. I am also dividing the image via thirds horizontally, and I am going to place our logo is the bottom-left corner of our advertisement. Simply click the bottom-middle button, “add this theme to swatches,” and you will find those 5 colors saved in your swatches panel. This is handy when you close your document and come back to it later, because your carefully-chosen color combinations will be saved in your swatches panel. When you have a color scheme that you like, you can add the color scheme to your swatches for later use. Select the one that works best for your project. Step 6: Select the Right Color Theory For Your WorkĪbove the color wheel, you will see a drop down menu with different color rules, such as Complementary, Compound, Analogous, Shades, Triads, and more. This makes the color that we selected with the eyedropper tool our base color.
To bring it into Kuler to build our color palette, click the first square under the color blocks. Our foreground color is the color that we selected with the eyedropper tool. To open Kuler’s panel, you go to “Window” > “Extensions” > “Kuler.” The panel should look like the example below: The RGB value for the color used in my example is R:80, G:119, and B:139.įor help with making color palettes, I use Kuler. Select the eyedropper tool and select a good starting color for your color palette.
This is where the bulk of our text and other content will go. I divided the canvas’s height into thirds and shifted the boat to the top two thirds of the document.įor the bottom third, I created a new layer, took the marquee tool and drew a white rectangle on the bottom third of the image. Step 1: Setting Up Your Canvasįor our example, I am going to create a nautical-style advertisement. If you are using multiple images, you may consider selecting images with similar color palettes, so that the entire piece has a sense of unity. There are several ways for creating your own color palettes, but one popular method is to sample colors from the project’s primary image and build your color palette from color values within it. Creating a color palette for your design doesn’t have to be guesswork it can be easy done if you take a few simple steps, and use a few tools that are available to you. Your color choices can make the difference between a polished, professional, perfected design and one that misses the mark altogether. Color is the one aspect of a design that can drastically change the tone of the entire project.
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